# Branding design
Apex Scientific
Alongside the Digitlab team, I acted as designer for the rebrand of Apex Scientific, suppliers of laboratory equipment.The branding is Inspired by microscopic cells & chromosomal structures. This motif lent a sense of relevance to - and reverence for - our advances in the scientific world.This project included logo design & animation, an expanded corporate identity, 3D spatial design, and publication design via a branding guide.
The logo design is inspired by cellular and chromosomal structures - simple yet iconic.
The hero messaging banner using colour and shape to make a bold impression.
Motion curves create the bouncy, mitosis effect used to introduce the Apex Scientific logo.
A comprehensive brand guide gives clarity to all creative decisions, and sets a strong starting place for future content.
# Motion Design
Madaster Motion Design
Expanding the branding for Madaster, I created a logo animation & signature sound design for video content. This short but impactful piece makes for a memorable first-and-last impression.Motion design took simple vector shapes, some key effects layers for rounding corners, and motion curves to create this fluid motion. Its extra satisfying in 4K 60fps.For sound, I sampled and mixed 8 unique sources. Several layers of atmospherics and impacts create an organic, sharp and modern announcement for the brand.
Perfecting the motion curves for smooth, satisfying elastic motion
Vector components improve performance and rendering
'Liquid' like edges via blur and alpha curve layers.
The Madaster sound signature is mixed from 8 unique sound sources.
# Branding & CONTENT
Digitlab Branding
Social content can be draining and boring. But if you really care, it can be transformed into an artform that audiences really engage with. While at Digitlab, I worked on select social content pieces.
Social content for Digitlab is built around a flexible 4:5 template, with defined margins.
Margins allow grid views and square crops to look perfect.
Alternating colour, background and style allows content to feel fresh.
A collection of experimental templates created for Digitlab.
# Vector illustration
Pelagicogakkia
A series of illustrations intended to practice my vector art skills. It is centered around a world-building exercise, an underwater region that is undergoing exploration and exploitation.It involved several studies of isometric landscapes built with a layering technique that simulates atmospheric depth, as well as complex 2D drawings of 3D structures. That geodesic dome was a fun puzzle to put together.
Assorted Excerpts
More coming soon
Hey! I'm Ruben Dantuma, a South African designer.I have an extensive history working for big and small clients, from corporate branding, UX design, giant publications, motion design and beyond. I believe creativity should be purpose driven, timeless and above all, exciting. You can download a larger portfolio of work here.Outside of independent design & photography as STUDIO DANTU, I work at Digitlab as a multimedia designer.
Btech Cum Laude Graphic Design
5+ years agency / freelance experienceProbably knows your software
+English, ~Esperanto, ~Afrikaans
Positive & honest team ethic
AI < Human Intelligence
©2024 Ruben Dantuma